Sunday, June 22, 2008

Here is the interview I submitted to my group and was in our Boston Handmade Blog - enjoy!

BH: Tell us a bit about yourself (name, location, affiliations, personal stuff)

SeaGlassThings: My name is Marla Kunselman and I live in Salem, MA. I have two girls - Taylor, who will be 14 July 4th, and Devan who is 3.5. I am a member of the Boston Handmade Team through Etsy. I am a Salem State College Alumni and studied Art and Advertising/Communications. I used to be in advertising years ago and most recently was a Quality Assurance Engineer for a educational software company - WebCT at the time and since they have been bought out by Blackboard. I was laid off when I was pregnant with my second daughter - since then I have focused on my business and my kids full time. I am very busy and always juggling a dozen things (activities, projects, you name it) at a time. I am so happy that summer is here and things can slow down a bit!

BH: Apart from creating things, what do you do?
SeaGlassThings: Hmmm, that is a good questions - well, I am a caregiver, chauffeur, entertainer, maid, advice guru.... HA! Seriously - Right now I am just focusing on my kids and spending as much time with them as possible. I also write - hope to get a children's book finished, I write poetry - love sports and being outside as much as possible. We try to get out and kayak as much as we can. I am starting the process in the fall of returning to a "day job" full time - so we shall see what happens.

BH: How long have you been doing your artwork/craft?
SeaGlassThings: I have been creating sea glass jewelry and minimal home goods for about 13 years now. Over the past year or two I have expanded into clothing, pens, stationary and more home goods.

BH: - What is the first thing you can remember making by hand? How and why did you make it?
SeaGlassThings: A hook rug from a box that I got for Christmas when I was little - I remember I sat for hours making that darn thing.... don't recall what ever happened to it though!

BH: Please describe your creative process (how, when, materials, etc)
SeaGlassThings: My creative process is ongoing - I constantly think about what new and exciting things I can come up with - whether it be designs or a new product. I like to think "out of the box" and create what no one else it creating. Year round I spent countless hours on the beaches collecting the sea glass and shipwreck pottery I use in my work. I use sterling silver for my jewelry - no base metal.

BH: What inspires you? Where do your ideas come from?
SeaGlassThings: I get my inspiration from textures, colors - the outdoors - and then melding them into art. Most of the time I "create as I go" to see how a particular piece will take shape. I like to incorporate other elements in to my jewelry as well - beads, natural stones, precious stones, and pearls. I find it gives depth to my work... however, there is also beauty in simplicity.

BH: Describe your work.
SeaGlassThings: I "upcycled" found objects from the shore - sea glass and shipwreck pottery - into wearable and usable art.

BH: What is your biggest obstacle with it?
SeaGlassThings: My obstacle is two fold. Sea Glass is becoming more and more difficult to find due to environmental awareness, technology, and popularity. Also - because of increased popularity there are many more sea glass artists now - thus more competition.

BH: How do you promote your work?
SeaGlassThings: On Etsy I try to get into the forums and chat as much as I can. I featured Etsy artists in my blog ( and try to promote them as well in the forums. I also frequently renew my expiration dates on my items – to keep my self at the top of the barrel. I have taken part in the Handbook to Handmade by fellow Etsian Timothy Adam Designs and also the Artisan Impact Magazine (80,000 copies distributed in the US and Canada). You have to spend money to make money – especially when you are trying to get a biz off the ground. I am not a stranger to the Internet and have sold on it for many years – I also do a lot of link exchanges with my blog and purchase online advertising spots as well. I have had a professional banner/avatar made and a logo done as well as all my promotional items. I am getting involved in my community as much as I can – recently I have donated to large ticket items and in return I will be advertised. I participate in events as a vendor and do home parties and commissioned work. So – there is really a lot I do and most of my time is spent on marketing myself. And... when I am out - I wear my goods - no better advertising than that!

BH: What’s your most interesting fair/show experience?
SeaGlassThings: I would have to say last year - the First Annual Salem Jazz Soul Festival at the Salem Willows - It was mid August and so windy and cold you would have thought it was going to snow. My tent blew away - even though I had it secured down. Everything was blowing off the table I had to find rocks to hold it all down and couldn't put out most of my items. However, I made out ok and drummed up some decent sales that day!

BH: How long have you been involved with Etsy and what have your experiences been?
SeaGlassThings: I have been on Etsy since November 2007. Although I have been in my business for 13 years - I recently found Etsy were there were already sea glass designers that had been on "Etsy" longer than I - not necessarily in the business longer. That has been challenging to carve out my piece of the pie on Etsy. It took me about 3 months to make my first sale - and then has been steady by increasing at least one more sale a month. I realized that I had to relist items often as well. I really didn't know where to go for information about what I was supposed to be doing - so I just jumped in forums - made friends, asked questions and things took off!

BH: What advice would you give to artists who are new to Etsy?
SeaGlassThings: The following are guidelines that I have put together through my own trial and error on Etsy... follow them and the sales should start to roll in:
  1. Photo quality: Brighten up your images if possible - always use neutral background and make sure you never display blurry pictures - the first picture should have a full image of your product.
  2. Always use 5 pictures and all 14 tags when listing - in 1 of your 14 tags should be your Etsy shop name. When listing items that would be "used a certain way" ie: cards, suncatcher etc. make sure to have different angles (inside, back of cards... maybe the suncatcher hanging in a window) so customers know what they are buying and how the product looks/functions.
  3. Shop announcement - have a catchy tag to draw people in - but keep it short as well. You can have all the dirty details in your profile.
  4. Having a complete profile with all your terms and conditions: very, very important as it protects you as a seller and the buyer as well.
  5. List as often as you can - and relist at least 1 item a day - best time is after 5:30PM.
  6. Get involved in the forums and chat - forums first and foremost - take part and also start forum discussions and some of the Saturday games that take place.
  7. Find communities outside of Etsy - start a blog, join myspace and indiepublic and so on...promote, promote, promote! When you are established enough - join an Etsy Street Team!
  8. Shop banner and avatar - Make sure you have a shop banner that promotes what you do - and that your avatar is clickable!
  9. Make sure to set up you sections and categorize your items so customers can easily navigate your store without having to go through the pages.
BH: Read any good books lately?
SeaGlassThings: The Secret and I have started the Law of Attraction. We can have anything we desire - we just have to believe it and in ourselves!

BH: What are your most and least two favorite films?
SeaGlassThings: Least favorite movies: Top Secret and Passage To India. Favorite Movies: The Lost Boys and Flatlinners... oh and many more!!!

Is there anything about you that would surprise people to know?
SeaGlassThings: When I was in high school I played basketball – we had a fundraiser in which we invited members of the New England Patriots to play against the varsity team in which I was on. I was defending John Stevens as he was going in for a lay-up… I leveled him and he fell like a ton of bricks on the court… stopped him dead in his tracks from scoring… he was probably twice the size of me. Needless to say he was NOT very happy with me. HA!

Where do you see yourself in 5 years with your art ?
SeaGlassThings: I hope to be doing exactly what I am doing - but on a much larger scale. I am hoping to apply for grant money in the near future to take things to the next level!

Friday, June 20, 2008

First Ever Boston Handmade Marketplace - Fabulous Handmade Items from New England Etsy Artists

The Somerville Arts Council and The Boston Handmade present an ArtsUnion event! Also in conjunction with Etsy and the Mass Cultural Council - the Etsy Boston Handmade Street team will be well represented by a diverse group of New England Artists.

This is the first show in which the Boston Handmade team has come together to present fabulous handmade goods - art, jewelry, photography, handbags, children's items, clothing, home goods, pottery, glass and more!

Local artists include: Stonehouse Studio, Lucky Monkey, Made In Lowell, Amy Olson Jewelry, Little Wishes, Lucie Wicker Photography, Designs by Lulubelle, Two Guitars, Elizabeth Brennick Designs, Reclaimed To You, Nancyrosetta, Fern Animals, Fraske Designs, Tanner Glass, All Dunn, Blue Alvarez, Sea Glass Things, Bergman's Bear, The Hole Thing, Mimi Kirchner, muchacha K, Pogibabies Handmade, Vintage by Crystal, Glamourpuss Creations, Twigs and Heather, Amy Burhoe Designs, Paper Menagerie, and Cozy Cottage Creations

Come join in for craft demonstrations and live music with local bands: The Grownup Noise & James Christensen - an event you won't want to miss!

Saturday June 28th, 3-7PM
(Rain date June 29th)
Union Square, Somerville, MA

Visit the Boston Handmade site for more information and directions!

Wednesday, June 18, 2008

Sea Glass Pens....AH - Finally Something Beachy Keen To Write With!

OK - so I haven't posted in a while - longer than I like. I finally finished a custom order for a fantastic repeat customer for 7 more sea glass pens. They look beautiful and write like butter - great gift idea when you are stumped - can't go wrong with these!

Monday, June 16, 2008

Cultivating Sea Glass & Shipwreck Pottery: Collecting Pieces of History

As an avid sea glass & shipwreck pottery collector - my passion for these fragments leads me on numerous coastal journeys. I have traveled all up and down the East Coast - hunting as I go along. Collecting has also taken me beyond the US as well. I love to explore places that can't be accessed by foot. To do so, we often kayak to islands offshore to collect.

The best times to collect usually are in the fall and spring at low tide because of all the storms that churn up the oceans floor. Full moons also bring forth many unexpected jewels... and always high & low tide lines are full of goodies. Just as a cop never reveals an informant - a sea glass collector never shares their "secret" collecting spots. Rocky inlets or beaches around a harbor usually yield the best results. Depending upon the tide, how rough the surf and/or rocky the beach is will produce different glass. I find glass that is thicker, more porous and frosted on a beach that has a rough surf with a lot of rocks. With calmer surf and a sandier beach you can find more translucent glass - yet still frosted it is not as thick.

Since I started collecting sea glass - I always wondered where they have been, what they were and who might have once possessed the item from which the piece was a part of. I love recycling, or "upcycling", these found objects into wearable art and true heirloom pieces that can be passed on through generations.

Said to be the next "semi-precious" stone of this time, sea glass is becoming increasingly more difficult to find due to environmental awareness and rising popularity. Such awareness promotes beach clean-ups, proper trash disposal, decreased "ocean dumping" and lastly, people aren't burning their trash on the beaches like they did years ago. Technology is also a reason for the decrease in sea glass. As the years passed we became smarter, thus improving on technology. Such improvements in the shipping industry lead to safer travel on the seas. That meant a sizable decrease in shipwrecks that were carrying personal items as well as trade cargo. Over the years, those pieces of history have washed upon the shores, carrying with them memories of distant lands, and have been transformed into tiny jewels that are sought from beachcombers around the world.

These pictures were from out latest travels on the North Shore - June 14th. My older daughter, Taylor and my brother Eric set out to a nearby island to collect. The last picture on the right is what we collected on shore and on the island that day. Not even half of what is pictured will be "usable" for jewelry.